Authors: Dr. Rajkumar Singh
Social media has become a transformative platform shaping political discourse
and engagement, particularly among youth populations worldwide. This paper
examines the impact of social media on youth political participation across
different cultural contexts, highlighting how digital platforms facilitate activism,
information dissemination, and civic engagement. Using a mixed-method
approach—including literature review, survey-based analysis, and a case study
(Tables 1 and 2)—the research evaluates both the opportunities and challenges
of social media-driven political involvement. Findings indicate that social media
increases awareness, mobilization, and participation in political processes, but
the influence varies based on cultural norms, technological access, and socio-
political environments. The study concludes with recommendations to harness
social media effectively for inclusive youth engagement while mitigating
misinformation and polarization risks.